What is the job description of sales and marketing coordinator?

Duties and Responsibilities

  • Assisting Marketing Manager in coordinating various integrated communication and marketing activities.
  • Interfacing with counterparts and building up relationships with them at marketing suppliers.
  • Coordinating in production of a wide range of marketing communications.
  • Developing and maintaining sales proposals and collateral, desktop publishing, rate cards, newsletters, brochures, and many other materials related to marketing.
  • Supervising the production or implementation of marketing materials.
  • Executing a wide variety of details that involve direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans.
  • Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications.
  • Maintaining communication open lines with all organizations and providing prompt answers to requests in order to determine how to convey concise, clear, and timely selective information.
  • Developing standardize presentations, sales scripts, proposals.
  • Writing and maintaining content and providing monthly updates to company website.
  • Producing quarterly newsletter and distributing it to email marketing list of company.
  • Assisting in writing, tracking and delivery of press releases.
  • Providing product positioning materials as well as training for customer service and sales.
  • Implementing project management system for documenting and tracking activities.
  • Supporting channel collaborates with collateral, sales training and best practices.
  • Attending tradeshows, company sponsored promotions and events, city tours.
  • Monitoring online blogs for tracking communications related to the brand of a company.
  • Building a lead scoring system for evaluating lead qualify and quality opportunities.
  • Developing lead generation plans with targets, measures, and objectives.
  • Working with customers in developing case studies, references, and testimonials.
  • Executing and analyzing results of advertisement and marketing campaigns.

Skills and Specifications

  • Computer proficiency with Microsoft Office, Dreamweaver, Front Page skills required.
  • Ability to operate under solid pressure and meet tight deadlines.
  • Excellent Excel, PowerPoint, Word, and Outlook skills.
  • Effective project management skills.
  • Sound understanding of marketing principles.
  • Effective understanding of latest technologies and should identify how to apply them in marketing.
  • Excellent copywriting skills and should be able to rework technical content for a wider audience.
  • Good team player and should meet or exceed team goals.
  • Plan decisions and practice good judgment.
  • Build excellent working relationship to attain goals.
  • Work collaboratively and efficaciously as a team member.
  • Be self-motivated, confident, energetic, and creative.
  • Effectively communicate and make best use of interpersonal skills.
  • Should be able to deliver creative and innovative thoughts.
  • Communicate excellently in verbal and in writing with all kinds of people.

Education and Qualification

  • Bachelor's degree in business, marketing or organizational development.
  • Degree in sales administrative or marketing related field.
  • Degree from an accredited institution.