What is the role of the advertising manager?
The role of an advertising manager is to oversee the company's advertising efforts
The role of an advertising agency when it comes to advertising budgets is mainly to maximize effective momentum for the client through the clients currently announced budget. The advertising agency will work to get the best media, channels, and creative services for the current set budget. The agency basically monetizes the budget at hand for a commissioned rate.
Same as in any large company: assuming he or she is genuinely an "exectutive", i.e. a director, and not a middle-manager or advertising clerk with an inflated title! The role is largely overseeing sales and advertising at Board level, and forming policies to support these within the company's overall plans he or she will, as a director, help to create.
Advertising managers are in charge of promoting, marketing and advertising a company's products. They maintain close working relationships with all departments within a company as well as working intimately with the marketing department. A successful and professional advertising manager will have years of experience and in-the-trenches know-how. The job requires a college education in communications, marketing or journalism and many companies require a graduate degree in a similar field.
Define advertising what is its role in marketing process also discuss current trends in indian advertisement?
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