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Q: What role does consumer play in marketing?
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Role of advertising and promotion in marketing?

Advertising and promotion is essential in marketing because it is the branch of marketing that tells the consumer something about the product.


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Marketing communication plays a major role in influencing consumer purchases in new product categories.The informative role of marketing communication is likely to have a much larger effect with uninformed consumers than with consumers who are better informed.Communications include internal which reinforces company workforce ethics and objectives.


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