Decade - 1970s

What was makeup like in 1970's?

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2007-10-27 12:41:37

Women loved using white eyeliner in the 1970's as well as black.

If using black, remember to apply it as you would any eyeliner, but

smudge it for a smoky effect. Also, apply it beneath the bottom

lashes as well. Remember, lots of shimmer! Blue, green, brown, the

eyeshadows were all about shimmery effect. There were eye shadows

that claimed to have crushed fish scales in them to really make

them shine. The eyeshadow was used underneath the lashes as well as

on top of the eyelid. To enhance this, apply brown eyeshadow right

beneath the brow bone, in the crease of the eye. Don't forget to

put a little white shimmer right beneath the eyebrow. For the

cheeks, gel blush was very popular, anything that could be applied

with the fingertips to the cheeks was considered stylish. For

blondes, use pinks and mauves; for brunettes, use a coral pallette.

You can achieve this effect by using Max Factor's Lip Finity, or

any similar lip stain or regular lipstick. Pressed powder on the

face was not used because it cancelled out the effect of the

shimmer. Lips were all about shine with a tint, which is still

available in every makeup department. No lip liner. Earthtones were

also very popular and remember, tans were in! The darker the tan

the better, so get out your bronzer before applying blush and


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