In 1995, however, Barad began to market Barbie as a professional role model with the tagline "We Girls Can Do Anything,".
1981-1982, product manager, marketing
1982-1983, director, marketing
Barad joined Mattel in 1981 as an employee in the novelty section of the well-known toy company
1990-1992, president
In 1998 Barad led Mattel into a merger with the Pleasant Company, the maker of the American Girl brand of dolls and clothes
Coty Cosmetics, 1976-1977, assistant product manager, marketing; 1977-1978, product manager, marketing
1992-1997, president and chief operating officer
1983-1985, vice president, marketing
1997-2000, chairman, president, and chief executive officer.
1988-1989, executive vice president, product design and development, and executive vice president, marketing and worldwide product developmen
1989-1990, president, girls' and activity toys division; Mattel USA, 1990-1992, president
Barad's hard work and successful marketing campaigns for Barbie and other best-selling dolls helped to bring Mattel back from a brush with bankruptcy in the early 1980s
Barad's major error in judgment came in 1999, when she led Mattel's acquisition of the Learning Company, a software maker, for $3.5 billion in stock. She expected the purchase to help Mattel cross into the high-tech toy market.