Muhammed Ali was the first person to hold the heavyweight title three times. Ali first won the world heavyweight championship title in 1964 but was stripped of it three years later after he refused induction into the army. He regained the title in 1974 and in 1978.
Formerly the F.I.F.A rule was that a country should win it three times and then they could keep it for good. So Brazil is the only country to keep the cup . But now the rule has changed , and it will be a floating cup only.