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It's definitely a transnational strategy. P&G separated products into business units located in different regions. Each unit is responsible for their own products R&D, production, marketing, etc. This follows the transnational strategy approach.

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Q: Which strategy of international business does proctor gamble use?
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What is the evolution of Strategy at Proctor Gamble?

Proctor & Gamble, founded in 1837, is known for being one of the largest manufacturing companies in the world. In the 1990's they were facing issues with high costs from duplication of their factories, marketing and advertising facilities. Throughout the 1990's, Proctor & Gamble went through two major reorganization projects. The first, in the early 1990's, shut down 30 manufacturing plants and laid off around 13,000 employees. After still not seeing improvements, Proctor & Gamble changed their strategy and became a truly global organization. Since 2005, when they were able to be a truly global organization, they have seen constant improvements.


Why is laundry detergent considered an Oligopoly?

Because the three largest companies; Unilver, Proctor & Gamble and Henkel dominate the entire output.


Howdoes proctor and gamble selling soap in France affect a us marketing stratery?

Since France does not use soap, the maufacturers must find a more effective way to market their soap in the US.


What is a good investment strategy when a recession is coming -?

I don't think there wil be another crash, but i'd put 1/2 in a Credit Union 90 day share account and 1/2 in good stocks like GE, Proctor and Gamble, Microsoft if you can take the risk, credit unions also have 30 day share accts also. hopefully their interest rates will go up once the new president has a good look at things


What do companies do with their profits?

One thing public companies do with their profits is pay dividends to shareholders. For example it appears Proctor and Gamble paid approximately $1.68/share over the past year for 2.92 billion shares. That's about $5B dollars out of $13.4B in profits. I do not know what happened to the other $8.4 billion. Is research part of expenses ?

Related questions

What is Branding strategy of proctor and gamble?

Proctor and Gamble is one of the biggest company in business industries, of course, their branding strategies team is as big as their company i guess since there are lots of competitions in their brands still they lead the top.


When did Steve Ballmer work for Proctor and Gamble?

Proctor and Gamble, 1977-1979, brand assistant


How does Proctor Gamble selling soap in France affect a U.S. marketing strategy?

Are you in my Marketing class? LOL..... Which Marketing class would that be?


What is the evolution of Strategy at Proctor Gamble?

Proctor & Gamble, founded in 1837, is known for being one of the largest manufacturing companies in the world. In the 1990's they were facing issues with high costs from duplication of their factories, marketing and advertising facilities. Throughout the 1990's, Proctor & Gamble went through two major reorganization projects. The first, in the early 1990's, shut down 30 manufacturing plants and laid off around 13,000 employees. After still not seeing improvements, Proctor & Gamble changed their strategy and became a truly global organization. Since 2005, when they were able to be a truly global organization, they have seen constant improvements.


What is the ticker symbol for Charmin Ultra?

Charmin toilet paper began as the Charmin Toilet Paper Company, but is now owned by Proctor and Gamble. The stock symbol for Proctor and Gamble is PG.


Who owns Bounty?

Proctor and Gamble


What is the pg of this pg?

Proctor & Gamble


Who owns Pampers?

Proctor and Gamble


Is Proctor and Gamble a merchandising company?

no


Can you buy duracell stock?

Duracell is a brand belonging to Proctor & Gamble. Proctor & Gamble trades on the NYSE under the symbol PG.


Can you buy stock in duracell?

Duracell is a brand belonging to Proctor & Gamble. Proctor & Gamble trades on the NYSE under the symbol PG.


Who did proctor and gamble purchase the prell shampoo patent from?

if you look it up, proctor and gamble actually introduced prell in 1947. seems they did it themselves.....