Who came up with the idea of the terrible towel?
The Terrible Towel is a gimmick created by Myron Cope, a broadcaster for the Pittsburgh Steelers (an American football team). Needing a way to excite the fans during a 1975 playoff football game against the Baltimore Colts, Cope urged fans to take yellow dish towels to the game and wave them throughout. Some Steelers players were unenthusiastic (notably linebacker Andy Russell who told Cope they weren't "a gimmick team"). Nevertheless, the stands were filled with yellow towels that day, and the Steelers always seemed to complete terrific plays when the towels were waving. The Steelers won that game 28-10, and Russell himself scored a defensive touchdown.