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Who coined the basketball term March Madness?

Updated: 9/27/2023
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Herb123

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14y ago

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March Madness is a popular term for season-ending Basketball tournaments played in March (Brent Musburger is generally regarded as the individual who first used that phrase in conjunction with the college tournament, using it during CBS Sports' coverage of the tourney back in 1982 - see below), especially those conducted by the National Collegiate Athletic Association (NCAA) and various state high school associations. The phrase was not associated with the college tournament in 1939, when an Illinois official wrote "A little March Madness [may] contribute to sanity." March Madness is also a registered trademark, held jointly by the NCAA and the Illinois High School Association. The trademark has sparked a pair of high-profile courtroom battles in recent years.

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16y ago
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12y ago

"March Madness," the term used to describe the excitement surrounding the Illinois state high school basketball tournaments, first appeared in print almost sixty years ago. It was coined by Henry V. Porter, who started his career as a teacher and coach at Athens High School in central Illinois. In 1924, Porter led the Athens boys basketball team to a second-place finish in the state tournament. He later served as assistant executive secretary of the Illinois High School Athletic Association (from 1929 to 1940) and executive secretary of the National Federation of State High School Associations (from 1940 to 1958).

Porter, who edited the IHSA's journal, coined "March Madness" in an essay that appeared in the Illinois High School Athlete in March of 1939. Soon thereafter the nation was plunged into World War II. The drama of March Madness provided a unifying force that brought the entire state together, and Porter again commemorated the event, this time with a poem, "Basketball Ides of March," which appeared in the Illinois Interscholastic in March of 1942.

March Madness

Homo of the Hardwood Court is a hardy specie. There are millions of him. He exists through summer and fall, shows signs of animation through the winter and lives to the utmost during March when a hundred thousand pairs of rubber soled shoes slap the hardwood in a whirlwind of stops and pivots and dashes on the trail to the state basketball championships. He is a glutton for punishment. When the March madness is on him, midnight jaunts of a hundred miles on successive nights make him even more alert the next day. He will polish his pants on sixteen inches of bleacher seat through two games or three and take offense if asked to leave during the intermission between sessions. He is happy only when the floor shimmers with reflections of fast moving streaks of color, when the players swarm at each end and the air is full of leather. For the duration of the endemic he is a statistical expert who knows the record of each contender, a game strategist who spots the weak points in a given system of offense or defense, a rules technician who instructs the officials without cost or request. Every canine has his day and this is Homo's month.

He is a doodler who, while conversing, scribbles free throw lanes with a hundred radiating alleys. In May the three symbols of the New York Fair will take on their intended meaning but in March the helicline is a ramp to the balcony, the trylon is the pyramid of hundreds of teams being narrowed down to the one at the state championship pinnacle and the perisphere has the traditional four panel basketball markings.

In everyday life he is a sane and serious individual trying to earn enough to pay his taxes. But he does a Jekyll-Hyde act when the spell is on him. He likes his coffee black and his basketball highly spiced. He despises the stall unless his team is ahead. It is a major crime for the official to call a foul on the dribbler unless the opponent was dribbling. His moods are as changeable as the March wind. He flies into a frenzy at some trivial happening on the court and before his vocal expression of disapproval is half completed he howls in delight at the humorous twist of a comment from a bleacher wit. He is part of the mass mind and is subject to its whims. He berates the center for attempting a long shot and lauds him when it goes in the basket. He is consistent only in his inconsistencies.

The thud of the ball on the floor, the slap of hands on leather, the swish of the net are music in his ears. He is a connoisseur in matters pertaining to team coordination and artistry in action. The shifting zone, the screen and the spot pass are an open book to him. He speaks the language.

He is biased, noisy, fidgety, boastful and unreasonable but we love him for his imperfections. His lack of inhibitions adds a spontaneity that colors the tournaments. Without darkness there would be no light. A little March madness may complement and contribute to sanity and help keep society on an even keel.

The writer's temperature is rising. The thing is catching. It's got me! Gimme that playing schedule!

Basketball Ides of March

The gym lights gleam like a beacon beam And a million motors hum In a good will flight on a Friday night; For basketball beckons, "Come!" A sharp-shooting mite is king tonight. The Madness of March is running. The winged feet fly, the ball sails high And field goal hunters are gunning.

The colors clash as silk suits flash And race on a shimmering floor. Repressions die, and partisans vie In a goal acclaiming roar. On a Championship Trail toward a holy grail, All fans are birds of a feather. It's fiesta night and cares lie light When the air is full of leather.

Since time began, the instincts of man Prove cave and current men kin. On tournament night the sage and the wight Are relatives under the skin. It's festival time, sans reason or rhyme But with nation-wide appeal. In a cyclone of hate, our ship of state Rides high on an even keel.

With war nerves tense, the final defense Is the courage, strength and will In a million lives where freedom thrives And liberty lingers still. Now eagles fly and heroes die Beneath some foreign arch Let their sons tread where hate is dead In a happy Madness of March.

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9y ago

Henry Porter is the one who coined the phrase March Madness. Henry was the administrator of the Illinois High School Association. March Madness is an essay which appeared in the IHSA magazine.

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12y ago

by all the green outside. its maddening! :(

Actually, I think one of the original uses of March Madness derives from Alice in Wonderland by Lewis Carroll, with the Mad hatter and the March Hair. After the story, I believe it was said and written mad as a March hare to describe someone or something that was a little crazy.

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15y ago

since most of it is in march, they call it march madness

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14y ago

brent marshberg

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12y ago

Naismith

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March Madness is also a registered trademark, held jointly by the NCAA and the Illinois High School Association. The trademark has sparked a pair of high-profile courtroom battles in recent years."March Madness," the term used to describe the excitement surrounding the Illinois state high school basketball tournaments, first appeared in print in 1939. It was coined by Henry V. Porter, who started his career as a teacher and coach at Athens High School in central Illinois. In 1924, Porter led the Athens boys basketball team to a second-place finish in the state tournament. He later served as assistant executive secretary of the Illinois High School Athletic Association (from 1929 to 1940) and executive secretary of the National Federation of State High School Associations (from 1940 to 1958).Porter, who edited the IHSA's journal, coined "March Madness" in an essay that appeared in the Illinois High School Athletein March of 1939. Soon thereafter the nation was plunged into World War II. The drama of March Madness provided a force that brought the entire state together, and Porter again commemorated the event, this time with a poem, "Basketball Ides of March," which appeared in the Illinois Interscholastic in March of 1942.


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