Why Social media as a recruitment tool?

Social media in its purest form is : content delivered through social interaction that excites others to repeat. It doesn't 'matter if you are recruiting for employees or for volunteers, there comes a time when their resources of one person or organization will become depleted.

Social Media allows each of us to extend our reach to others through

"friend casting". Friend Casting is simple the process that develops when you know someone who then know someone who then knows someone.

Social media is not a new thing, it is just using the tools that are new. Many of the reasons why its used for recruiting is because its inexpensive, most of the time free. Saving time and money wll always mean that there is more to spend where ever you are recruiting for.