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While entrepreneurs may always be appearing to take business risks, the best ones are actually quite risk averse and will only invest money or time in a new business venture if they think it has a high likelihood of commercial success.

It is rare to find an entrepreneur who parts with cash or their valuable time without fully understanding the business. They will have carried out their own due diligence on the business and its management and satisfied themselves that the risks can be mitigated and the rewards are sufficiently high. That's not to say that they have absolute certainty, but they will have high confidence that the business plan is likely to succeed.

There are five basic questions that any entrepreneur will ask before going ahead. These are the same questions that any investor or bank will also ask:

1. What does the business do?

2. What pain in the marketplace is being addressed?

3. How is the market pain going to be addressed?

4. How is the business going to differentiate itself from the competition?

5. How much money is needed and what is the return?

More on this in <a href="http://richardblundell.net/2011/08/5-questions-an-investor-askbusiness-plan/">richardblundell.net</a>

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Q: Why an entrepreneur needs to investigate the feasibility of a new business?
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