Macs are expensive because they can be. Macs have a gross profit margin exceeding 35%, where PC makers (Dell, HP, Gateway, etc), have margins around 6%. People are simply willing to pay for the user friendliness and platform stability that comes with Macs, as opposed to their crash and virus prone PC cousins.
Macs have always been popular in the education sector because a lot of educational software was developed specifically for Macs. Many schools who decided to use Macs early have continued to work with them. Schools also often prefer to use Apple Macs because of their reliability and ease of use for students. Because Apple makes both the hardware and software with Macs, there are few problems that arise over the Mac's life.
Ask yourself why does a Cadillac cost more than a Chevrolet and you have your answer. People are simply willing to pay for the user friendliness and platform stability that comes with Macs, as opposed to their crash and virus prone PC cousins. Apple builds quality computers that when compared to quality built Windows PCs are no more expensive. You get what you pay for.
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