Why aren't Ted Williams guns very popular with collectors?
Sears would negotiate with firearms manufacturers to produce a low cost model of their popular guns. The finish would be less well polished, no checkering, cheaper grips, paint rather than blueing on metal parts - whatever corners could be cut to make the cheapest gun possible. Sears would then buy thousands of that gun to sell through their stores at lower prices than the name brands. Now, forty years later, a 1967 Winchester Model 94 30-30 has more value than a 1967 Ted Williams 30-30.