Why do the St. Louis Blues play “Gloria” after wins?

As soon as the St. Louis Blues won their first Stanley Cup, fans began blasting Laura Branigan’s 1982 single “Gloria" from the rooftops. The song has been emblematic of the Blues during their unlikely championship run.

Here’s where it started: On Jan. 6, 2019, Blues players Joel Edmundson, Alexander Steen, Jaden Schwartz, Robby Fabbri, and Robert Bortuzzo went to Philadelphia to watch the Chicago Bears and Philadelphia Eagles compete in the NFL’s NFC Wild Card game.

The teammates watched the game at Jacks NYB, a private club. During a commercial break, the club’s DJ played “Gloria.” Philadelphia fans responded positively to the song.

“This one guy looked at the DJ and said 'keep playing Gloria!', so they kept playing it,” Edmundson explained. “Everyone would get up and start singing and dancing. We just sat back and watched it happen.”

“Right there we decided we should play the song after our wins. We won the next game, we got a shutout, so we just kept on playing it.”

Around that time, the Blues were starting to gain momentum. Their season had started poorly—after 30 games, they were in last place in the NHL standings. Toward the end of November, they’d fired head coach Mike Yeo, naming Craig Berube interim head coach.

By early January, they’d enjoyed an 11-game winning streak, and their playoff hopes were reignited. To that point in the season, they’d used another song as their victory anthem: “Runaround Sue" by Dion, a 1961 doo-wop tune that the players chose for its energetic vibe.

After their experience in Philadelphia, however, the Blues adopted “Gloria" as their go-to song.

"Most of the time, when you try to figure out a song to play, it has something to do with the team or something that happened throughout the year," Steen said. "We started with ‘Runaround Sue,’ which is a happy song. It's like the feeling you get after wins in our building now [with ‘Runaround Sue’ playing]. It was the same vibe with ‘Gloria’—it's an old school song and it puts the boys in a good mood."

"Whenever we come back in the dressing room [after a win], we're yelling 'play ‘Gloria,’ play ‘Gloria!’” Edmundson said. “It makes us smile and have a good time. It's working, so we're going to keep it."

Branigan passed away in 2004, so, sadly, she didn’t get to see the song’s resurgence. However, her management team embraced the Blues.

“I will be at Game 6 on Sunday, just as I’ve been here for every watch party & every game during the @StLouisBlues Stanley Cup run,” Other Half Entertainment President Kathy Golik tweeted. “Just as Blues & city made a commitment to ‘Gloria’ & Laura, I made a commitment to Blues & city as well!”

On June 12, the Blues won the Stanley Cup, bringing St. Louis its first NHL championship in the team’s 51-season history.