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Q: Why does Gap spend so much on advertising?
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What are the 5M's of advertising?

5M'S OF ADVERTISING ARE MISSION MONEY MEDIA MESSAGE MEASUREMENT IT IS USED BY A MARKETER TO DEVELOP A COMMUNICATION STRATEGY WITH THE CONSUMER. THE SEQUENCE OF 5M's IS VERY IMPORTANT LIKE YOU CAN NOT DECIDE THE MEDIA UNLESS YOU KNOW HOW MUCH MONEY YOU CAN SPEND. Adding more, The 5M of advertising are better know as the building blocks of a successful business organization, so one has to device it very carefully.


How did advertising contribute to the rise of a consumer culture?

They overdid it... very much so.


How much money should a small business spend on advertising in relation to gross income?

This is one of the most common questions people ask. How much money should you spend on advertising? Some consultants will throw you a number like 8-10% of revenues. Some people would say that you need to spend whatever your competitors spend. Others will tell you that you should only spend what you can afford. There is also another school of thought that says you should determine your goal, and set the budget according to the goal.No wonder why people get confused. Yes, there are lots of ways to determine your advertising budget, and each method works better than others in different types of industries, and different sizes of companies. For service businesses with annual revenues of $200,000 to $5,000,000, the method that works the best is 1-5% of revenues. You should spend 1 to 5% of your revenues on advertising.This number is lower than what others might tell you, which is often times 8-10% of revenues. Why do we tell you to only spend 1-5% of revenues on advertising? Because there are other ways to market your business, and advertising is only one way to do it. You might need to re-design your web site to keep up with the times. You might need to create a referral contest to reward the customers that give you the most referrals. You might offer to treat every employee to dinner if customers rate you an average of 90% or above on your customer satisfaction survey. All these marketing activities require money, and they are in addition to your advertising budget.That's why we only tell you to spend 1-5% of your revenues on advertising. This leads to the question…When should you spend only 1%, and when should you spend 5%? Here's the answer. If you want slow, steady growth, spend 1% of your revenues on advertising. If you want fast, steady growth, spend 5% of your revenues on advertising. None of these will make your company grow too fast. Your growth should be steady whether you spend 1% or 5% on advertising. So it comes down to how aggressive you want to be. If you want your company to experience fast, steady growth, put 5% of your revenues into advertising. If your goal is slow and steady growth, 1% of revenues would be enough.There is something you need to watch out for, however. Just because you've spent 1-5% of your revenues into advertising does not necessarily mean that you've done a good job at advertising. You have to direct the money into effective advertising programs! There are some business owners that look at their advertising budget and say, "Hey! I've spent 5% of my revenues on advertising. That means I am doing a good job!" Well, not necessarily. Are they spending 5% of their revenues into effective advertising, or are they just wasting this money?


Why does Nike spend so much on advertising?

its so that nike becomes more famous and because the fans of the sponsors will think that nike is good company and that the athletes will choose a good kit so this way people will be motivated to buy nike products and nike profits and so does the athletes that use nike's products.


Why should you spend so much money in market research?

There is a few reason on why so much money is spend on making research. The research can be used to make more produce, make them better and selling the product.

Related questions

How much money did titl ist spend on advertising in 2011?

200$ at Kinko's. He said so in his book.


Is banking industry monopolistic competition?

Banks are competitive. This is why they spend so much on advertising. Monopoly and competition are opposites.


What is the main role of advertising in your lives?

To make you want to buy things so you spend money and make the company that's advertising richer


Why does it spend so much time in its mothers pouch?

why does it spend so much time in its mother pouch


How much do metallica spend on advertising?

Not much at all really. the only time they ever advertised was for there guitar hero game ( Guitar Hero Metallica) and that advertisement only aired for just a week. so about hmmmm 1,000$ maybe 2,000$


What are the 5M's of advertising?

5M'S OF ADVERTISING ARE MISSION MONEY MEDIA MESSAGE MEASUREMENT IT IS USED BY A MARKETER TO DEVELOP A COMMUNICATION STRATEGY WITH THE CONSUMER. THE SEQUENCE OF 5M's IS VERY IMPORTANT LIKE YOU CAN NOT DECIDE THE MEDIA UNLESS YOU KNOW HOW MUCH MONEY YOU CAN SPEND. Adding more, The 5M of advertising are better know as the building blocks of a successful business organization, so one has to device it very carefully.


Is website advertising more effective than basic advertising?

Website advertising appears to be more effective than basic advertising because the majority of consumers, including me, spend more time online than in front of the TV or staring at billboards and signs in stores or outside. Also, when watching TV, viewers tend to record shows on their DVR and fast forward through commercials, so commercials don't get much viewing time.


Why do penguins spend so much of their lives in the ocean?

They spend so musch of their lives in the ocean so they can hunt for food so they can survive.


How much should you spend on redecorating a bedroom?

You should spend 4 days or so


Do you spend too much time at work?

In a simple answer No we do not spend too much time at work. We spend more time on social and sporting commitments. and some people like to work so it isn't to much in their mind so what i am trying to say we do not spend to much time at work, and if you want my opinion we should spend more :) The magical magnificent ...........


Why does Elie spend so much time Moshe?

Elie spend so much time with Moshe because he wanted to learn the idea of studying Kabbalah from him.


Why does the US have so much dept?

They spend too much in army.