Las Vegas does not want to pay the Elvis Presley estate the asking price for 'VIVA LAS VEGAS.' "In 2002, the city of Las Vegas requested Elvis Presley Enterprises, the company that handles a portion of Elvis' legacy and all Elvis-related music rights, to allow it to be the official song of the city but negotiations were stalled over the price requested by EPE, notwithstanding that EPE had not controlled the copyright to the song "Viva Las Vegas" since 1993, at which time it became the property of the families of the songwriters Doc Pomus and Mort Shuman. That EPE no longer owns the copyright essentially means that EPE does not have the authority or right to negotiate the use of the song "Viva Las Vegas" in Las Vegas or anywhere else within the United States, its territories and possessions. Although, EPE may be able to negotiate the use of the actual Elvis recording of the song."
The literal translation is: Alive (in) The Meadows. Viva = Alive Las (or Los) = The Vega = Meadow (s for plural) The area where the city of Las Vegas was eventually built, carried that name prior to becoming a city; and was so named due to it's plentiful underground water supply and fertile ground; it was quite literally a huge fertile meadow surrounded by desert. 'Viva Las Vegas' translates literally as: 'Alive The Meadows'; but is meant to imply: "(I am) alive (and playing in) the meadows".
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