Why is The Rainbow Loom so popular?

The Rainbow Loom is very popular because it came on the market at a time when many children were already making friendship bracelets for each other. The Rainbow Loom made it very easy to make much more attractive and inexpensive friendship bracelets, as well as charms, action figures and other toys. The Rainbow Loom is relatively inexpensive, easy to use, and fun for both boys and girls in every nation and culture.