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Yes. You have to research about the business or company that you are going to apply for and have an interview because there are questions from the interviewer wherein you need prior knowledge about their products, services of the company.

Several common questions asks you about what can you do to improve the company means you have to know what their products and services so you can provide a relevant answer to the interviewer, which improves your impression.

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Q: Good idea to research a career before having a exploratory interview?
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What is exploratory interview?

An exploratory interview occurs when you are gathering information about a possible career, networking to meet decision makers in an industry or profession, or meeting someone who could be of help in a job search. Its not like a regular interview. Here you are supposed to ask questions about that particular industry or profession.


What prompted you to apply our company and what is your career vision?

This is a question often asked in a job interview. The nest way to answer this question is to go into the interview with knowledge of the company. Doing some quick research beforehand will allow you to answer the question honestly and intelligently.


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How do you answer 'What are your career goals on the next three to five years' in a job interview?

That is a question you should prepare yourself for before the interview. Answer the question honestly and state what your career goals are, especially as they relate to that particular company.


Why is it important to research a school's curriculum before deciding whether to go there?

to see if it offers programs that fit your career goals


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Ask the career counseling center at your university for sample interview questions and possible answers to them. They might even do a mock interview with you.


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