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consumer awareness is the knowlege that a consumer should have about his/her legal rights and duties.It is must for a consumer to follow these rights.It is implemented fr the protection of the consumer,so that the consumer is not exploited by the seller of the products.

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โˆ™ 2009-11-09 17:12:50
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Q: What is exact definition of consumer awareness?
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Definition of consumer awareness?

Consumer awareness is being aware of the product and company you are buying or buying from. It is doing your research before you buy a particular product or service.


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A case study on the violation of the consumer rights can be a good case study on consumer awareness.


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Consumer awareness is the knowlege that a consumer should have about his/her legal rights and duties.It is must for a consumer to follow these rights.It is implemented fr the protection of the consumer,so that the consumer is not exploited by the seller of the products.


Importance of consumer awareness?

Consumer awareness is making the consumer aware of His/Her rights.It is in a consumer's best interest to have a high awareness of the products he/she buys. Higher awareness can lead to saving money and/or improving the quality of the goods purchased.If we look at the opposite scenario, a poorly-informed consumer will spend more money on products that provide less utility to the consumer, and there can be a loss, either private or social.


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Dr. Jon Tyler was the person who founded the Consumer Awareness Institute. IT was set up in late 1970's. Its purpose is to research on consumer's issues.


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