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There are two forces that are driving the outsourcing of goods, services, and target market Demographics. The first regards macroeconomic industrial restructuring under globalization. This has involved the outsourcing from Western economies to the developing and rising economies. Specifically these have been in the context of the BRIC (Brazil, Russia, India and China) states. The second force has been seeking decreases in labor cost, through shifting production to these economies for export. Marketing has corresponded to these shifts by focusing on these new and emerging markets.

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Q: 2 Discuss the forces that are leading international firms to the globalization of their sourcing production and marketing?
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