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I don't officially know why the company used a heart.

But I think that, because Jammy Dodgers are actually Anglesey Cakes, the company needed to trademark their own brand of Anglesey Cakes by making them look different so they used a heart instead of a circle for the middle.

Anglesey Cakes are basically homemade Jammy Dodgers that are traditionally made by people in Anglesey to celebrate new year (i think).

:)

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14y ago

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