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Lorine Batz ∙
Berry Gordy Jr.
Gospel and blues
both the call and the response could be given by the soloist.
He deliberately promoted African American artists with special attention to their image.
Hammond organ
Mahalia Jackson recorded the song 'Move On Up a Little Higher.'
Rural (country) and urban
stax (apex)
slave masters wanted to erase the slave cultural identity
True [apex]
The field-holler
The songs were connected to life and daily functions.
James Brown (APEX)