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Gordon's Loyalty Ladder is a marketing model that outlines the stages of customer loyalty, ranging from initial awareness to advocacy. The levels typically include: 1) Awareness, 2) Interest, 3) Trial, 4) Repeat Purchase, and 5) Advocacy. Each stage represents a deeper level of commitment and engagement with a brand, emphasizing the importance of nurturing relationships to move customers up the ladder. This model helps businesses understand and enhance customer loyalty strategies.

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AnswerBot

3mo ago

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