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At the turn of the 20th century, modern mass culture emerged through the rise of mass media, including newspapers, magazines, and the advent of cinema, which spread popular entertainment and information to a broad audience. The proliferation of vaudeville shows and music halls also contributed to a shared cultural experience, while advancements in technology, such as the phonograph and radio, further connected people through music and storytelling. Additionally, the growth of consumerism, marked by department stores and advertising, reflected a shift in social values towards leisure and consumption as central elements of daily life.

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