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sensory adaptation is a phenomenon that occurs when consumers get exposed to one ad for a long period that ad no longer provide sensory input to be noted, therefore, it causes a head-ace to marketers in developing new ads and campaigns, because if they don't then consumers will get too adapted to the current ads and campaigns that they will no longer see them. some of the ways marketers apply to overcome sensory adaptation and increase sensory inputs are: (1) experiential marketing, that is, providing consumers the chance to try the product. (2) sophisticated inserts and pop-ups, for instance, a small sample of a perfume of shampoo inside a magazine. (3) ambush advertising, that is, placing ads in places where consumers can not avoid them.

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