0
It really depends on your goals and audience. Lets start with goals. Are your trying to drive foot traffic to your brick and mortar? Are you trying to drive traffic to your website, or social pages. Are you a 501C 3 and want to promote your non-profit and stimulate your donator base? Once you've identified your goal we need to identify where is the best place to reach this audience. Another factor to consider when determining this audience is your geographic limitations. Once you identify these key elements, set realistic expectations and budget your advertising can work as intended.
What else can I help you with?
What is the difference between Differentiated Marketing and Concentrated Marketing?
Differentiated Marketing StrategyA differentiated marketing strategy is when a company creates campaigns that appeal to at least two market segments or target groups. For example, a store can promote a sale that appeals to people in at least two cities or locations, or a company can market a product that appeals to women in at least two age groups. Differentiated marketing strategies can target many more than two segments; shoe companies often create campaigns that appeal to both men and women in a variety of age groups. Differentiated marketing strategies can also use different messages in the same campaign for different segments. For example, a retailer might market low cost to a budget-conscious segment and product quality to an affluent market segment. Concentrated Marketing StrategyA concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. Concentrated marketing strategies are often geared for smaller groups of people, because they are designed to appeal to a specific segment.
Which are the major differences between a primary and a secondary market?
A primary market will be the intended target market to which a company originally might have produced it's products or services for and the larger source of revenues. The secondary market will be a market that is marketable but not the first priority of sustainability for the company.
How much of an impact does the maturity level of the industry or company have on strategy?
The maturity level of an industry or company significantly influences strategic decisions, as it dictates competitive dynamics, market opportunities, and resource allocation. In mature industries, strategies often focus on efficiency, cost leadership, and incremental innovation, while emerging industries may prioritize growth, differentiation, and capturing market share. Companies in nascent stages might adopt more flexible and experimental strategies to adapt quickly to changes, while established firms may rely on established processes and structures. Overall, understanding maturity helps firms align their strategies with market realities and competitive pressures.
How does a company's product influence the process of going international?
A company's product significantly influences its international expansion strategy by determining market suitability, compliance with local regulations, and cultural relevance. Products that require adaptation to meet local tastes, standards, or regulations may necessitate a more tailored approach, including modifications or localized marketing strategies. Conversely, globally standardized products might allow for quicker entry into multiple markets. Ultimately, the nature of the product shapes the company's decisions on market selection, entry mode, and resource allocation.
How might a company go about determining the proper distribution channel(s) for its product?
A company can determine the proper distribution channels for its product by first analyzing its target market and understanding consumer preferences and behaviors. Conducting market research, including surveys and focus groups, can provide insights into the most effective channels. Additionally, evaluating competitors’ distribution strategies and considering the product type, pricing, and desired market reach will help in selecting the most suitable channels. Finally, testing different channels on a small scale can provide real-world feedback to refine their approach.
Discuss two main factors that might influence the market price of a public listed company share?
market force and company's 'value'.
Explain why a niche company might have an advantage in a market Would price necessarily be an advantage Explain why or why not?
Explain why a niche company might have an advantage in a market would price necessarily be an advantage explain why or why not
What is the difference between Differentiated Marketing and Concentrated Marketing?
Differentiated Marketing StrategyA differentiated marketing strategy is when a company creates campaigns that appeal to at least two market segments or target groups. For example, a store can promote a sale that appeals to people in at least two cities or locations, or a company can market a product that appeals to women in at least two age groups. Differentiated marketing strategies can target many more than two segments; shoe companies often create campaigns that appeal to both men and women in a variety of age groups. Differentiated marketing strategies can also use different messages in the same campaign for different segments. For example, a retailer might market low cost to a budget-conscious segment and product quality to an affluent market segment. Concentrated Marketing StrategyA concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. Concentrated marketing strategies are often geared for smaller groups of people, because they are designed to appeal to a specific segment.
Which are the major differences between a primary and a secondary market?
A primary market will be the intended target market to which a company originally might have produced it's products or services for and the larger source of revenues. The secondary market will be a market that is marketable but not the first priority of sustainability for the company.
How much of an impact does the maturity level of the industry or company have on strategy?
The maturity level of an industry or company significantly influences strategic decisions, as it dictates competitive dynamics, market opportunities, and resource allocation. In mature industries, strategies often focus on efficiency, cost leadership, and incremental innovation, while emerging industries may prioritize growth, differentiation, and capturing market share. Companies in nascent stages might adopt more flexible and experimental strategies to adapt quickly to changes, while established firms may rely on established processes and structures. Overall, understanding maturity helps firms align their strategies with market realities and competitive pressures.
How might Porter's generic strategies theory help to explain why Electronic Art lost its leadership in the video game market to Activision Blizzard?
as
When frivolous lawsuits occur how might these cases affect future whistle blowers who have a valid legal claim against their company?
By discouraging them, of course, from investing the time and effort required to pursue their own grievance with the company. The outcome of the frivolous lawsuit plays a large part in how the whistle blowers are affected. It might even encourage them to pursue their claim if it seems far more legitimate than the legal one. It might be perceived as a weakness of the company if there are other consumers also dissatisfied with its services
How might a small company gain a competitive edge?
By having a USP (Unique Selling Point), this gives a small company something that no other company has, giving it the edge on other company's in the market.
What are some simple investment strategies?
There are no "simple" investment strategies. You need to look at what you're buying, and figure out if there is room for them to grow over time in the market, and become worth more. This might sounds easy, but it is actually fairly hard.
What is market similitude?
Market similitude refers to the degree of similarity between different markets, often used in economic analysis to compare market structures, consumer behavior, and competitive dynamics. It helps businesses and economists understand how strategies or conditions in one market might apply to another. By identifying similarities, firms can better forecast performance or adapt successful practices from one market to another. This concept is particularly useful in international trade and expansion strategies.
Is it wise to go for an Equity Investment in the current market situation?
If you think there's an undervalued company in the market, then it might be. Check with a financial advisor before doing anything risky, though.
How does a company's product influence the process of going international?
A company's product significantly influences its international expansion strategy by determining market suitability, compliance with local regulations, and cultural relevance. Products that require adaptation to meet local tastes, standards, or regulations may necessitate a more tailored approach, including modifications or localized marketing strategies. Conversely, globally standardized products might allow for quicker entry into multiple markets. Ultimately, the nature of the product shapes the company's decisions on market selection, entry mode, and resource allocation.
