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Career Sales ForceAdvantages:
  • Dedicated sales personnel; your company's success is their success

  • Single-product/service sales representatives; sales force that represents only your product or service

  • Better trained sales force; generally, a career sales force has better product/service training (and access to materials, expertise, etc.)
  • Lower commission costs (if any)
Disadvantages:
  • Higher salary and benefit costs

  • May be difficult to dismiss under-performing personnel
  • Greater corporate overhead costs
Independent Sales ForceAdvantages:
  • Lower personnel costs

  • Greater ability to compare and distinguish your product/service from competitors

  • Lower corporate overhead costs
Disadvantages:
  • Higher commission costs

  • Inability to oversee and/or control sales personnel in the field
  • No synergy of interests between your company and sales personnel
  • Greater corporate overhead costs
  • Motivational impetus do not align (independent may be motivated solely by commission, causing after-sale issues for your company)
  • Lack of accurate feedback system (E.g., poor sales may be result of sales personnel inattention rather than poor product/service/pricing)
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11y ago

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