The role of an advertising agency when it comes to advertising budgets is mainly to maximize effective momentum for the client through the clients currently announced budget. The advertising agency will work to get the best media, channels, and creative services for the current set budget. The agency basically monetizes the budget at hand for a commissioned rate.
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The role of advertising is to sell products and services.
I was said that Social Media Planning agency always ensures that the message which is prepared appeals to consumers at the right time. What would you suggest that are right roles?
There's two parts to this question. Booking is done through media agencies (intermediairies), or by the advertiser directly to the media. Creation (concept and production) of the advertising is done by the advertising agencies. The larger (network) agencies never book advertising anymore. That is all done by media agencies. Full service agencies offer all the different services in advertising: PR, DM, SP, strategy, etc Whereas there are also specialized agencies that solely deliver PR solutions for instance.
A creative agency is a specialized firm that provides services such as branding, advertising, marketing, and design to help clients effectively communicate their message to their target audience. The agency's role is to develop innovative and strategic solutions that align with the client's goals and objectives, ultimately helping them stand out in a competitive market. Creative agencies often work collaboratively with clients to develop creative campaigns, design assets, and implement marketing strategies that drive engagement and achieve desired outcomes.