Results for: paul-lazarsfeld

Who is Paul lazerfeld?

According to Wikipedia "Paul Felix Lazarsfeld (1901-1976) was one of the major figures in 20th-century American Sociology. The founder of Columbia University's Bureau for Applied Social Research, he exerted a tremendous influence over the techniques and the organization of research… Full Answer

Multi-step flow model of communication?

The two-step flow model was first introduced by and Unlike the which considers mass media effects to be direct, the two-step flow model stresses human agency. According to Lazarsfeld and Katz, mass media information is channeled to… Full Answer