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Mass Communication

Relaying information to large segments of the population at the same time is known as mass communication. Achieved through television, radio, newspapers, film, and online sources such as YouTube, people’s behavior, attitudes, opinions, and emotions can be affected by mass communication.

488 Questions

What is communication?

The term 'Communication' has been derived from the Latin word 'communis' that means 'common'. Thus 'to communicate' means 'to make common' or 'to make known'. This act of making common and known is carried out through exchange of thoughts, ideas or the like. The exchange of thoughts and ideas can be had by gestures, signs, signals, speech or writing. People are said to be in communication when they discuss some matter, or when they talk on telephone, or when they exchange information through letters.

Basically, communication is sharing information, whether in writing or orally. The official definition for the word communication is "the imparting or exchanging of information or news."
what is communication The definition of communication from answers.com:

  1. The act of communicating; transmission.
    1. The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.
    2. Interpersonal rapport.
  2. ## The art and technique of using words effectively to impart information or ideas.
    1. The field of study concerned with the transmission of information by various means, such as print or broadcasting.
    2. Any of various professions involved with the transmission of information, such as advertising, broadcasting, or journalism.
  3. communications (used with a sing. or pl. verb)
  4. Something communicated; a message.
    1. A system, such as mail, telephone, or television, for sending and receiving messages.
    2. A network of routes for sending messages and transporting troops and supplies.
  5. communications A means of communicating, especially:
  6. Communications the technology employed in transmitting messages.
  7. Biology. The transfer of information from one molecule, cell, or organism to another, as by chemical or electrical signals or by behaviors.
    1. An opening or connecting passage between two structures.
    2. A joining or connecting of solid fibrous structures, such as tendons and nerves.
  8. Anatomy.Basically, there are 3 types of communication in business, Written, Verbal, and Non-verbal. Written includes letters, emails, memos, reports and formal documents. Verbal communication includes "chats", presentations and voicemail! Non-verbal communication is using signals to communicate and studying body language.

Why do people believe that everything the media reports is the truth?

People believe that everything that the media reports is the truth because they have seen it. People will tend to believe if they have seen it. Thus, the media shows what they have reported. Some of it were exaggerated. But, people will believe in it because they have seen it.

In the distant past, when an event was reported, there were actual facts to back it up. Now, I believe that people are conditioned to believe, not because of fact, but because a certain person, who becomes a familiar voice, or face, has reported it. That voice, or face, we assume would not lie. So it becomes news, that we believe is the truth.

Most of the people believe media reports because people are under the impression that Media as a whole is un-biased and bring out the truth in most of the events. In this context there is a old saying that 'with out fire there will not be any smoke'.

What is another name for media?

Back in the "old days," in the 1700s and 1800s, the media were originally called "the press." This word was derived from the printing press, without which a newspaper or magazine could not publish. That is why you see that terminology used in the First Amendment, where it guarantees "Freedom of the Press." As for the term "media," it is relatively recent. It began to appear sporadically in the late 1940s, but did not come into common use till the late 1960s, in large part due to the growing influence of television as a source for news and information.

What is commercial broadcasting?

That's common, plain old AM radio, FM radio, and TV.

It's broadcasting that casts bait in the form of music, news, sports, and entertainment,
to catch ears, which it then sells to commercial sponsors.


Commercial broadcasting refers to radio or television stations that derive revenue from sponsors. That is, you get to hear or see the programs, but you also have to put up with some commercials, which help to pay for what's on the air. In radio's early days, circa 1920-1924, it was expected that the industry would not broadcast any commercials and would provide the programming as a public service. Unfortunately, that was not very practical because the owners still had to pay the bills (electricity, phone, announcers, rent for the building where the station was located, etc). By 1925-1926, a growing number of stations had decided that airing advertising messages from sponsors was necessary, and it became an accepted practice. However, even today, there are still some radio and TV stations that are considered educational/ non-commercial. Like so-called "public broadcasters," these stations rely on donations, rather than accepting money directly from advertisers.

Why do you want to study mass communication?

  1. because i want to improve myenglish skills and communicate to people
  2. because i want to be able to speak to everyone.

Is mass communication a profession?

No it is not.

It's just the starting point of the study.

Mass communication has many fields under it, which can later be termed as a job.

  1. Journalism

  2. Public Relations

  3. Advertising agency

  4. Producer

Why is feedback in mass communication said to be delayed?

First, feedback in this context does not refer to a loud and distorted sound coming out of your speakers. This kind of feedback refers to a response or a reaction from the audience. In mass communication, feedback is delayed because there is no way for the speaker or performer or author to know what every member of the audience is thinking or feeling. For example, I just wrote a new book. (Books are an example of mass communication.) I hope you will read it, but when you do, how will I know whether you like it or not? Even if you send me an e-mail, there is a delay between when you got the book, when you read it, and when you sent the e-mail.

Or, let's say I just watched my favorite program on TV. I want to tell the lead actress that I think her performance was amazing. However, there will be delay from the time I send the message to when she receives it (assuming she receives it at all). SO, one characteristic of mass communication is that when the message is sent out via radio or TV or a magazine or the internet or some other mass medium, there is a gap between when the public reacts to it and when they are able to respond. That is why feedback is said to be "delayed."

What types of communications were used in World War 1?

Field telephones, runner, carrier pigeons, early radio and wig wagging.

How many radio stations are there in the world?

There may not be exact figures, since not every country has a governmental agency which keeps tabs on how many stations are operating. In some countries, pirate and unlicensed stations are common, and in other countries, due to the economy and lack of money to operate on a regular basis, stations come and go; also, dictators shut down the station entirely. In 2005, the CIA Factbook reported that there were 44,000 stations in the world, but that figure may be an estimate, and the number may have changed since then. Here are some recent facts that we do know: As of 2012, there are, according to the Federal Communications Commission, 15,200 US radio stations, and the Canadian government reports 675 radio stations.

Some sources say England has 305 stations operating. But in other parts of the United Kingdom, there are far fewer stations: most residents of Wales rely on broadcasts from the BBC, for example; but some sources say Scotland has as many as 30 local stations in addition to the BBC. Many countries, like India, have a national radio service, and also local or regional stations-- some sources say India has more than 350 stations currently operating. In some third-world countries, there might be a handful of stations for the entire country, while in others, radio is the preferred medium due to a lack of infrastructure to wire the country for the internet.

Which twentieth-century media development quickly became sources of information and ideas ranging from news to entertainment?

You are probably referring to radio broadcasting. When commercial radio first made its debut in 1920, it did something never done before: it brought people to an event in real time. Listeners could hear a concert, a baseball game, or a political speech as it was happening. Radio quickly became the preferred source of millions-- it did not require a knowledge of Morse code; it did not require you to be a good reader (in fact, people who were illiterate or poorly educated loved radio because for the first time, they could hear and understand the daily news); and it did not require you to be rich (anyone, of any social class, could listen to and enjoy what was on the radio). In other words, radio was a very user-friendly mass medium. Within two years of its debut, interest in radio was sweeping the country and hundreds of stations were going on the air, bringing news, sports, music, and education, as well as companionship.

What is the impact of mass media on culture?

The mass media have greatly affected the culture of many countries-- some people would say the effect has been negative, but for the most part, the mass media are an essential and generally positive part of life. The media tell you what the important stories are in the news, let you know about the weather, introduce you to famous politicians and entertainers and athletes, help you to learn more about history, entertain you and provide companionship, and teach you about the norms and customs of the culture (one of the purposes of the mass media is to transmit the culture from one generation to another). Often, media exposure creates fads, hit songs, memes, and catch-phrases, and it can also persuade people to buy certain products. And by seeing a popular celebrity wearing a certain style, many people will want to emulate that "look."

The media are well-known for promoting consumerism (most media have commercials, an aspect that critics like to complain about); but there is more to the media than just telling us about cool new products. The media can also be educational: an immigrant who comes to America may never have seen the flag nor known much about our president. By watching TV or reading magazines, he or she gain useful knowledge about American life; and by listening to how English is spoken on TV or radio, that immigrant can become more familiar with the language. The mass media are also a unifying factor during a crisis-- when there is a catastrophic event, people turn to TV or radio or internet or news magazines to learn more and to understand what happened (and why).

What Are The 5 Purposes Of Purposes Of Communication?

There are probably more than five purposes. Some are to inform, to educate (or instruct), to persuade (or influence), to facilitate relationships, to transmit the culture from one generation to another, to express emotions, to provide expertise.

4 normative theory of mass communication?

1. authoritarian (controlled media)

2. libertarian (free media)

3. soviet (communist)

4. social responsibility

How does the printing press affect us today?

Thanks to the printing press, texts could now be type-set, which was much faster than waiting for a scribe to hand-write or copy a manuscript. The printing press meant that books for children, publications about current events, and works of literature (plays, fictional stories, books of poetry) all became more widely accessible. This encouraged more people to want to read; also, because more than one copy at a time could be published, more people were able to own and use them, and works that were popular gained wider circulation, making money for the authors.

What is mass communication device?

Traditionally, a bullhorn, PA (Public address) system, electronic 'chase' boards are a few.

What topic you can chose for your MPhil in mass communication?

In order to answer this question, I would have to know what you studied up into now. There are many areas of mass communication that are worthy of analysis: the effect of violent TV or video games on children; the role of political talk shows on public perception of candidates; the impact of social media in spreading myths and rumors... etc. Your choice of topic really depends on whether you want to focus on media history, media effects, media criticism, or media theory.

Institutes giving coaching for mass communication?

There are many ways to study mass communication; most people who want to learn more about it will do so at a community college or at a four-year university; there are also a few adult education programs which offer courses in mass communication and mass media. As far as "coaching," that will occur during your studies. You can start with a course in public speaking: it is an important foundational course, and you will receive quite a bit of coaching during it. Mass communication involves the study of radio, television, newspapers, magazines, the internet, movies, etc. Some of the study is theory and history, some is actual hands-on training, such as working at a college newspaper or making a short film. There are also a number of certificate programs in broadcasting, but these are generally vocational in nature, and are for people who want a career in radio or TV.

What is the scope of mass communication course?

It really depends on where you study it. In some schools, the first mass communication course is a general introduction to the subject. It looks at the history of the various mass media-- where they began, how they developed, how they have changed over the years, etc. At other schools, the first mass communication course gets into the various theories about how the media communicate with the public-- these courses address the effects the media have on us, whether the media are a positive or a negative influence (or perhaps a little of both), some important scholars who did research about the media, etc. But if you are asking about majoring in mass communication, many universities offer such a major; in most cases, it is offered to students who want to have a career in some aspect of media, whether in journalism or television or radio or movies or in areas such as public relations and marketing.

What is communication research?

Years ago, few scholars studied communication. But since the 1940s, more research has been done in this field of study, as researchers try to understand how people communicate (or fail to communicate); some scholars are also looking into how animals communicate-- there has been research done with gorillas who were taught sign language, grey parrots (who are capable of speech), and various other species. Today, you can even major in Communication at a number of colleges. Communication research can take many forms: Some scholars focus on media effects-- for example, studying what impact mass media like television, radio, pop music and movies have on young people. One famous communication scholar, George Gerbner, wrote about "cultivation theory" and the "mean world syndrome"-- his research did not show a direct link between bad behavior and watching violent programs on TV, but it did show that as time goes by, the kids who watch more and more of these violent kinds of programs become accustomed to them, and begin to believe the world is a violent and dangerous place. Other well-known communication scholars include Marshall McLuhan, Neil Postman, Deborah Tannen, and George Lakoff.

In addition to studying the role of media in communication, there are researchers who look at the role of gender-- for example, do men and women communicate differently, or is that just a myth? Some researchers study the role of social class, or one's level of education, or one's culture, on communication. Some go out and do field work where they live with a particular group of people and observe how they use their language. And other communication researchers examine semantics: how meaning is created, how words change meaning, etc. Today, many scholars are also doing research into the impact of globalization on the way we communicate-- most Americans only speak one language (English) but many will be working with people from other cultures, and it is important to understand how ideas and beliefs are expressed in those other cultures.

What are three examples of communication technology?

Three examples of technology include the telephone, the television, and the Internet. The television is a one-way type of communication, but is a way to communicate to the masses. The Internet can be used for both two-way personal and one-way mass communication. The telephone is mostly for two-way, person to person communication, though conference calling and speaker phones allow communication with more people.

If you want to study mass communication what are the 4 important subjects you should write?

to study mass communications,you need english,literature in english,government and c.r.k