What sre the adjunt of the mass media and how do the function in mass media spectrum?

Answer 1

The adjuncts of mass media refer to various supportive elements that enhance the effectiveness of primary media channels, such as advertising, public relations, and social media. These adjuncts function by amplifying messages, engaging audiences, and facilitating two-way communication, thereby creating a more interactive and dynamic media landscape. They help in targeting specific Demographics, building brand loyalty, and measuring audience responses, which are crucial for effective communication strategies in the mass media spectrum. Together, they contribute to a more comprehensive and impactful dissemination of information.