The copyright date of the original book is July 24th, 1954
The copyright date of the movie is December 19th, 2001
The copyright date of the video game is September 24th, 2002

Certain things on the Internet are copyright. This is because it is someone work/ creation and is therefore illegal to use this persons work with out acknowledgement of the creator. Anything which says copyright ( such as artists songs) are copyright.

Copyright for a completed movie usually resides with the company that produced the film.

March Madness is copyrighted:

http://www.broadcastlawblog.com/tags/march-madness-copyright/

Just because there is no copyright notice evident a work is not free to use without permission. In 1989 current copyright law was amended, removing the necessity for a copyright notice to maintain protection. If you have a question about material you would like to use it's always best to ask first.