More companies entering the Games business should lead to more competition and a lowering of prices.
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When more and more companies enter the games business, the industry becomes more competitive. This can lead to increased innovation as companies strive to differentiate themselves and attract customers. However, it can also result in market saturation, making it harder for new entrants to succeed. Overall, the impact of increased competition in the games business depends on factors such as the quality of products, marketing strategies, and consumer preferences.