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While the London Olympic Games and Paralympic Games Act 2006 does focus a considerable number of its regulations on advertising near events, no portion of the Act reduces or limits the rights ascribed to creators in the Copyright Designs and Patents Act 1988.

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Q: What is the impact of the London Olympics Games and Paralympic Games act 2006 on the intellectual property rights of sponsors and others?
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Why does the Olympics not have sponsors?

The Olympics do have sponsors ("partners"). Coca-Cola, for one, have sponsored the Olympics for almost 100 years. The link below contains a very brief history of Olympic sponsorship.


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There are sponsors who pay for the Olympics close to 70 sponsors have expressed interest. As the British official believes the internet is the best platform for communication among youth. For the first time in modern Olympic history, the Beijing Games was in part sponsored by an internet service company. If this isn't enough then go to Beijing 2008 Olympics website and where it says site search type in sponsors and you will get a whole list...


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