Why Cleveland Browns always losing?

The Browns have had mediocre drafts and poor coaching. Owner Randy Lerner has had a weird obsession with ex-Browns coach Bill Belichick, hiring former Belchick assistants in Romeo Crennell and Eric Mangini despite weak resumes from both. He recently hired former Seahawks coach Mike Holmgren to oversee the team, but his weakest area is where he's been tasked hardest - personnel decisions.