On Page.
Update your meta ( title, Dec and keywords)
Create landing pages
update your sitemap
add your sitemap on Google webmaster
add Google analytic Code on you web to tract trafic
Create news and article section on you web
Off Page
1. Do all kind of submission ( Directory, article, blogs, PR and
social bookmarking)
2. Create your facebook page for you web
These are basic tips for SEO on page and off page both.