Once-ler is his name. Once is his first, and Ler is his last.
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Ler Station was created in 1864.
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Ler LaLonde was born on September 12, 1968.
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Ler LaLonde was born on September 12, 1968.
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The Once-ler is called so because he is the character who tells the story of how he "once" operated a successful business, thus he is the "Once-ler" as the storyteller reflecting on his past actions.