Tourism marketing is a very important functional area in a tourism business organization. It consists seven P's in general.

Individuals and organizations can benefit from tourism such that tourism will be abel to increase the market for them in terms of products for theorganization and linkages, and jobs for the individuals.

Tourism management is the process of managing property and people in the hospitality industry. Companies have to market in order to attract consumers to their business.

Paul Brunt has written:

'Market research in travel and tourism' -- subject(s): Tourism, Marketing research

Tourism management is the process of managing property and people in the hospitality industry. Companies have to market in order to attract consumers to their business.