You can create a Facebook "page" for your business, to better
utilize social networking to interact with potential customers and
the general public. A Facebook "Page" differs from your usual
Facebook Account in that a Facebook Account is meant for an
individual, whereas Facebook Pages are meant for a wide variety of
uses such as entertainment, jokes, and businesses. By responding to
the people who "Like" your Facebook page, you increase your
reputation with the public and put a digital "face" on your
company.