Nancy L. Salz has written:

'How to get the best advertising from your agency' -- subject(s): Advertising, Advertising agencies, Teams in the workplace

40% of all revenue

Alternative advertising is the same as guerrilla advertising. It's unconventional and unexpected.

It can be anything from street teams, to car wraps, to promotional exhibits, to postering blitzes. Basically, it can be anything you want it to be. There are no limits and many agencies create custom campaigns.

Nowadays, people like to take conventional advertising (TV, magazine, radio, out of home, newspaper, etc) and revamp them to create cool guerrilla marketing tactics.

Guerrilla advertising can also be called non-conventional advertising, guerrilla advertising, ambient advertising, and viral advertising.

check out these sites:

www.guerrillaadvertising.ca

www.mangomoose.ca

Owners of pro teams get paid from the profits of their team....Revenue(ticket sales, advertising, league bonuses for winning)- Expenses(salaries, arena maintenance)=Profit

to maintain the good image of the organisation