To do with individual consumers, markets and firms.

This is an insurance company that provides coverage for cars and homes. It also provides coverage for pet's health care, and compensation for trip cancellation.

Consumers can find various types of coverage from Blue Cross Blue Shield. They offer standard and basic packages that deliver different copays and monthly fees.

The following companies offer personal accident coverage to consumers in the UK: Aviva, Barclays, Genworth, Santander, Saga, Direct Line, Confused, The Co-operative insurance, More Than, Tesco Compare, Churchill, Admiral, Nationwide, to name a few.

Wellpoint offers Health and Dental benefits to their consumers. One can customize the coverage one requires based on their medical needs. It serves independently from Blue Cross and Blue Shield.