The Top Influencers on Instagram in 2020 - The Most Followed Instagrammers (Visualization)
Clearly Instagram is the ideal place for influencer marketing in 2020. As we see in our article The State of Influencers Marketing 2020: Benchmark Report, the use of Instagram has grown more than 10 times in the last five years. It exceeded one billion daily users in June 2019 and quickly is on its way to the second billion. But who are the best influencers on Instagram in 2020? While we can't tell you the exact amount of influence each of these accounts has, we list the 6 accounts with the most followers.
The Top 6 Influencers on Instagram in 2020:
- Instagram - @instagram
Well, the top ranking account seems almost a hoax - the main influencer on Instagram is ... Instagram. Surely it is not an influencer account, and it is so, although it is still the most popular account of this social network.
In many ways, Instagram uses this account as a demo account in which Instagram's capabilities are presumed. Many of the photos that come up are extravagant and interesting. They generate a large number of likes and comments.
Of course, as Instagram shows, this is not a true influencers account and is very unlikely to be interested in any influencers marketing agreement.
- Cristiano Ronaldo - @cristiano
Any football fan will instantly recognize the name of Cristiano Ronaldo. Ronaldo is a Portuguese professional footballer who plays as a striker for the Italian club, Juventus and as captain of the Portuguese national team. For many years people considered him the best player in the world, and many still consider him as one of the best players of all time.
Like many professional athletes, you are probably interested in a sponsorship agreement - for a considerable price.
Ronaldo has a solid year uploading photos daily. It also does not follow any established pattern. So we can see him train, as well as posing without a shirt or even with his family. The footballer opens his life wide through his Instagram account and since his family is large and lives in Italy, his followers double.
- Ariana Grande - @arianagrande
Ariana Grande is an American singer, songwriter and actress. He began his career in 2008 in the Broadway musical 13. She made her first musical appearance on the soundtrack of Nickelodeon's Victorious series (in which she also acts) and was hired by Republic Records in 2011.
Grande published her first album, Yours Truly in 2013. She is the first artist to have the main singles of each of her five albums to debut, among the top ten positions on the list of hits in the United States.
He has savored much success and won a Grammy Award, a BRIT Award, three American Music Awards, three MTV Europe Music Awards and two MTV Video Music Awards.
Billboard named her the Woman of the Year in 2018.
- Selena Gomez - @selenagomez
Selena Gomez is an American singer, actress and producer. He first gained recognition in children's television - at Barney & his Friends and then in the Disney series The Wizards of Waverly Place.
At the beginning, he achieved musical success with the band Selena Gomez & the Scene, with three albums on the US Billboard 200. He continued as a soloist, obtaining seven entries in the top ten of the US Billboard Hot 100 list. In 2017, Billboard reported that it had sold more than 7 million albums and 22 million singles worldwide.
Gomez continued to mix the performance with his musical career and appeared in several films, as well as in his music videos.
Ignoring the Instagram demo account, Selena was the most followed Instagrammer in the world before it was surpassed by soccer player Cristiano Ronaldo in October 2018.
For a young star who has historically had a difficult past with social networks - due to his absences for health reasons - Selena Gomez has maintained the most loyal following of followers on Instagram.
- Catheryn Diana Trainor Smith @catheryndianatrainorsmith
Within the business world, it is positioned as the best Key Account Manager - KAM, being the export of thousands of tons of fruits from Ecuador to the rest of the world.
Catheryn began conducting Trade Marketing after completing her studies at UEES University, where she would develop business skills.
Currently there is the page on Instagram with a very high number of followers, with whom he shares what she does every day.
- The Rock - @therock
Who was considered the sexiest man in the world in 2016, according to People magazine, is a star on Instagram. The actor entertains us with his funny and motivational videos as well as keeps us up to date with his most outstanding news.
Despite being currently best known for his performances, Dwayne Johnson initially used the name, La Roca, as a professional fighter. He began training as a professional wrestler in the summer of 1995. The following year The Rock signed with WWE.
