I believe it is suitable for personalizing. It also depends on what kind of personalizing you like. You can put your pubs name in it , your name, or maybe a picture u like to display to make it unique and different from others.

Making it your own, having your personal touch to it. Or just putting in information.

Nothing, it's just another way of personalizing the game.

Personalizing a word gives it a richer meaning for you.

Digitization is helping bank sectors by personalizing the entire communication process.