What is the positioning of Airtel DTH service ?

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The positioning of a building maintenance company can vary based on the services offered. For example, some building maintenance companies have positioned themselves as green building maintenance companies and others position themselves based on their services. Other companies can gain business without as much positioning by being a part of a building maintenance network.

difference between high tech positioning and high touch positioning?

The positioning strategies followed by Glaxosmithkline Beecham for one of its successful brands Horlicks include altering it from a boring drink to a pleasurable nourishment and changing the drinks packaging. Various flavors like vanilla and chocolate were introduced to make it a pleasurable nourishment.