Stockholders Equity is increase by profits and the issuance of
new stock. Stockholders Equity is reduced by losses, the payment of
dividends and the purchase of Treasury Stock (the company's
re-purchase of its own stock).
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customers are the persons who buy the products from the
company..if they purchase products in cash then they give profits
and increase asset of the company in form of cash...and if they
purchase on credit basis then also they give profits and increase
the asset of the co in form of debtors..also some customers default
in payment when they take credit then it is known as bad debts
which decrease the assets of the company..!