It doesn't. Increasing speed affects the KINETIC energy.
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Increasing the speed will increase the KINETIC energy, not the
potential energy. Of course, the potential energy may eventually be
converted into kinetic energy, for example if the object moves
upwards.
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Energy usage is increasing because more and more people are
using energy. This could be due to the growing population,
technology that requires more energy, or perhaps a society that is
used to wasting energy.