A sales team leader is a professional who oversees and guides a group of sales representatives towards achieving predetermined sales targets and objectives. They are responsible for providing leadership, motivation, and direction to the team members, ensuring that they are equipped with the necessary tools, resources, and training to excel in their roles. The sales team leader sets performance goals, monitors progress, and provides feedback and coaching to help team members improve their sales techniques and performance. Ultimately, the sales team leader plays a critical role in driving the success of the sales team and achieving overall business objectives.