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The first thing I would do is cut production immediately by at least 30% worldwide. The second thing I would do is make sure the dealers remain profitable so that they can withstand this economic downturn.I would increase dealer margins and go to work right away to secure retail financing at competitive rates for the next 3-4 years until this economy stabilizes. Thirdly I would do away with Buell motorcycle company and put MV Augusta back on the market and pray for a buyer.I would also make drastic staff cuts in the sales and marketing areas due to their ineffectiveness. These steps would just be a good start to get the company back to where it needs to be..

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16y ago

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