make you fear what will happen if you don't use a certain product.
make you think you'll be happy if you buy the product.
the promise of what owning stuff represents apexx :)It is the job of a well made advertisement to appeal to a particular person or group. The more entertaining, exciting, or sexy a advertisement is, the more likely the viewer will become a buyer to reflect that image of themselves through the use of the particular product/service advertised.
By making statements that tell the viewer why the product is the best
advertising appeals is the approach used to attract the attention of consumers, it is meant to influence consumer feelings toward a product, service or cause. execution style is the way an appeal is turned into an advertising message, the way the message is presented to the consumer
Advertisers of food use specific words to evoke emotions, create desire, and enhance the perceived value of their products. Descriptive language, such as "fresh," "crunchy," or "savory," appeals to the senses and stimulates appetite. Additionally, phrases like "natural" or "artisan" evoke authenticity and quality, aiming to build trust with consumers. Ultimately, the choice of words is strategic, designed to influence consumer behavior and drive sales.
make you think you'll be happy if you buy the product.
Psychology deals with human emotions and the way humans function. Understanding this can better help you understand what appeals to your market and how they think.
If you are on a stage, the acting appeals to the audience. The emotions and the feelings appeal to them.
Pathos is a theme or reference that appeals to the audience's emotions.
Thomas Paine appeals to patriotism in his speech.
Pathos
The use of emotional language, vivid imagery, personal anecdotes, and appeals to shared values or beliefs can appeal to the emotions of the audience in an argument.
appeals to their emotions.
sentimental
pathos
melodrama
A cerebral play appeals to the intellect more than the emotions.