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Benefits and drawbacks of marketing into the sales organization?
Wiki User
∙ 9y ago
Marketing and sales are two different departments. If you merge the two, then you won't have the expertise marketing professionals are able to deliver. However, you will save money in the long run.
Wiki User
∙ 9y ago
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What are the benefits of incorporating marketing into sales?
The benefits of incorporating marketing into the sales function of an organization are the ability to promote the product being sold in a fashion that is appealing to consumers. Marketing would use strategies to appeal to the masses, showing consumers "what in it for them." I read somewhere, "Any fool can make soap, and it takes a clever man to sell it." While it is great to come up with great ideas for a product, you have to know how to be able to get people to buy what you are selling. So do I think that marketing should be included as part of the sales organization with a company, I would say absolutely. I think that marketing is vital to a company's success.
What are marketing variables is concerned with hiring and training of an organization's sales force?
promotion
Should marketing be included as part of the sales organization within a company?
Marketing should work closely with sales but not be necessarily in the same department. It will be important for sales data to be presented to the marketing team and that underlying conditions of that data be understood so obviously some joint effort will be necessary. The marketing team will want to probably oversee brand integration and unifying product message to be consistent with their marketing message within the sales organization. Marketing brings the potential customer to the sales department so there will be justification for constant interaction but the marketing team will need their own room to breath and create.
What is marketing organization?
Marketing organization is the base foundation for effective sales managing. Multiple individuals join together and brainstorm on ideas of how to make selling a specific item or items successfully.
Benefits from a marketing audit?
Here is a list of benefits:In-depth picture of what you are doing with sales and marketingIndependent and objective review of a company's sales and marketing functionRemind the business of the initial marketing goals so it can adapt and succeed.Provide an important insight into the improvement of marketing planningFoster awareness throughout your businessImprove sales and marketing efficiency and effectivenessCompetitive benchmarks
What are the benefits of incorporating marketing into sales?
The benefits of incorporating marketing into the sales function of an organization are the ability to promote the product being sold in a fashion that is appealing to consumers. Marketing would use strategies to appeal to the masses, showing consumers "what in it for them." I read somewhere, "Any fool can make soap, and it takes a clever man to sell it." While it is great to come up with great ideas for a product, you have to know how to be able to get people to buy what you are selling. So do I think that marketing should be included as part of the sales organization with a company, I would say absolutely. I think that marketing is vital to a company's success.
What are the benefits a firm will get when using a marketing concept?
Their goal is to get more sales.
What is duty of sales and marketing division?
The main duty of sales and marketing division is to bring revenue to the organization. This is achieved by selling products and services which is their core business.
Explain the need for sales organisation explain in detail various types of sales organisation structure?
The need for sales organization is to help in sales and marketing. Organization structure show the different levels of management.
What are marketing variables is concerned with hiring and training of an organization's sales force?
promotion
How the sales executive plays a linch pin role in the marketing wheel of the organisation?
Highlights how the sales executive plays a 'lynch pin' role in the marketing 'wheel' of the organization.
What are the key benefits of automation marketing?
The key benefits of automation marketing are that it can reduce costs and improve returns on investments and it can also help promotion and therefore increase sales.
Should marketing be included as part of the sales organization within a company?
Marketing should work closely with sales but not be necessarily in the same department. It will be important for sales data to be presented to the marketing team and that underlying conditions of that data be understood so obviously some joint effort will be necessary. The marketing team will want to probably oversee brand integration and unifying product message to be consistent with their marketing message within the sales organization. Marketing brings the potential customer to the sales department so there will be justification for constant interaction but the marketing team will need their own room to breath and create.
What is marketing organization?
Marketing organization is the base foundation for effective sales managing. Multiple individuals join together and brainstorm on ideas of how to make selling a specific item or items successfully.
Benefits from a marketing audit?
Here is a list of benefits:In-depth picture of what you are doing with sales and marketingIndependent and objective review of a company's sales and marketing functionRemind the business of the initial marketing goals so it can adapt and succeed.Provide an important insight into the improvement of marketing planningFoster awareness throughout your businessImprove sales and marketing efficiency and effectivenessCompetitive benchmarks
In what directions can information travel within an organization's formal hierarchy?
president to marketing n sales to product marketing to events to creative services to relations to sales managers to direct to corporate to channels
What are the duties and responsibilities of a sales marketing officer?
A Sales Marketing Officer's job is to obtain adequate resources for advertising and other forms of marketing, arrange effective campaigns and monitor their effectiveness, and, finally, to arrange for adequate competent sales staff to convert that effort into actual sales. This position is a key role in any successful organization.
